Xperience Brokerage Network Gives Back: RED Day 2026
Published May 21, 2026
Once a year, Keller Williams agents across the globe put down their lockboxes and pick up something else entirely: paintbrushes, garden tools, sandwich bags, hammers. It’s RED Day: Renew, Energize, and Donate. And on Thursday, May 14th, 2026, our Oregon market centers showed the world exactly what this network is made of.
From the Portland metro to the Oregon Coast to the valleys and high desert of Southern Oregon, XBN agents and leadership spent their day serving nonprofits, honoring first responders, building homes, and caring for neighbors. This wasn’t a corporate PR moment. It was real people, doing real work, for real communities they love.
Here’s a look at what each of our market centers accomplished.
KW Sunset Corridor – Portland Metro
The Sunset Corridor team served on three different fronts: beautifying and cleaning Bethanie’s Room, an emergency overnight shelter for women in Portland; tending gardens and planter boxes at Blanchet Farm, a recovery-focused residential farm in Carlton; and building sandwiches back at the office for Blanchet House, which has fed Portland’s most vulnerable residents for over 75 years.
A generous group of sponsors and a few incredible behind-the-scenes organizers made the day possible.
Read the full KW Sunset Corridor RED Day story
KW Capital City – Salem
The Capital City team partnered with Family Building Blocks to organize their pantry and clothing closet, sort diapers after a major donation drive, prepare items for an upcoming fundraiser, wash windows, and clean up the exterior grounds. It was a full day of the quiet, essential work that keeps a nonprofit running, and our team brought everything they had.
Read the full KW Capital City RED Day story
KW Eugene & Springfield – Lane County
The Eugene & Springfield office delivered one of the most comprehensive volunteer days in our network. At Arc Lane County, they painted and stained fences, washed 15 fleet vehicles, cleaned the pantry and Kids Kitchen, painted benches, striped sidewalks, landscaped the grounds, repaired cracked concrete, and more. An extraordinary effort for an extraordinary organization.
Read the full KW Eugene & Springfield RED Day story
KW Southern Oregon – Medford, Klamath Falls & Roseburg
With three offices, KW Southern Oregon made three times the impact:
- Medford revitalized the garden at Pathway Enterprises, clearing weeds, mowing, and creating a path for continued improvements.
- Klamath Falls assembled and delivered care packages to local first responders – a heartfelt thank-you to those who serve their community every day.
- Roseburg rolled up their sleeves on a new build for Habitat for Humanity, contributing skilled labor to a future family’s home.
Read the full KW Southern Oregon RED Day story
What RED Day Means to Us
RED Day was founded in 2009 to honor former Keller Williams CEO Mo Anderson, and it has grown into one of the most meaningful traditions in our culture. Each May, agents around the world collectively contribute hundreds of thousands of volunteer hours to their communities. Not because they have to, but because they believe in something bigger than a commission check.
Keller Williams has always held that we are in the business of people. RED Day is the truest expression of that belief. These agents aren’t just selling homes, they’re invested in the neighborhoods, the families, and the futures of the communities they serve.
We’re incredibly proud of every volunteer across Xperience Brokerage Network and Keller Williams as a whole, who gave their Thursday to make someone else’s life a little better. You are the heart of this organization.
Want to Join Us Next Year?
RED Day happens every second Thursday in May, and we’d love to have you with us. Whether you’re a Keller Williams agent, a local business, or simply someone who wants to give back alongside a community of people who care, there’s a place for you here. Follow along with your local KW market center on social media to stay in the loop as RED Day 2027 approaches, or reach out to us directly. The more hands, the more hearts, the greater the impact!
Support KW Cares
KW Cares is the charitable foundation of Keller Williams Realty, supporting associates and their families in times of need. Want to give back year-round?
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